Naked Giants to Rock Whistler in Support of Zero Ceiling

Bringing together artists and hardworking nonprofits is what CLIF GreenNotes is all about, and on Friday, August 16, we get to do it in one of North America’s most beautiful locations: Whistler-Blackcomb ski resort in wonderful British Columbia.

CLIF has enjoyed a longstanding partnership with Crankworx, Whistler, where the world’s off-road cycling community gathers each August to ride, compete, hang out, and celebrate the awesomeness of mountain bike culture. CLIF’s signature event, Speed & Style, has become a mainstay of the festival, and its iconic location at Blackcomb Base II only adds to the drama created by riders executing high speed aerials and mind-boggling tricks. As great as the event is, the marketing folks at CLIF thought they could make it even better by adding more of the company’s culture into the evening of competition.

“The Crankworx Mountain Bike festival in Whistler is the ultimate in freeride,” said Veronica Navarrette, CLIF’s Experience Marketing Manager for Canada. “As a long-time partner of Crankworx, we had the idea of bringing a CLIF GreenNotes band out to play a live concert after CLIF Speed & Style because we wanted to keep the good times flowing and treat the crowd to something special. So, we asked, and the GreenNotes folks recommended the perfect band – Seattle’s Naked Giants.”

“We had worked with Naked Giants in the past and we knew they were passionate about using their talents to support good causes,” said Eric Walle, a program manager for CLIF GreenNotes. “Also, they totally rock and we knew their energy and fun factor would be a perfect fit for Crankworx.”

Fighting homelessness has been a focus for the band from the beginning, so GreenNotes worked to find a local organization in Whistler who were doing good work in that area. “We love to bring live music to all sorts of events,” said Walle. “But at the end of the day we want each show to have a positive impact in the local community.”

It didn’t take long to settle on Zero Ceiling as the nonprofit partner for the event, as the group has been providing critical services and programs for youth experiencing homelessness in the Sea to Sky Corridor since 1997.

“Everything we do at Zero Ceiling is about empowering young people to get outside, to make positive change, to chase their dreams,” said Chris Wrightson, Zero Ceiling’s Co-Executive Director. “We’re very excited that CLIF GreenNotes and Naked Giants are using the power of music and sport to engage more people with our fight to end youth homelessness.”

The folks from Zero Ceiling will spend the Thursday before the event leading the Naked Giants guys on a local hike before hosting a backyard barbeque where their program participants can hang out and jam with the band. They will also be present at the Speed & Style event, where they will engage with the crowd and provide some exciting raffle items. The band is, of course, more than happy to lend their music to the cause.

“We’re beyond stoked to partner up with GreenNotes once more for a beautiful mountainside rock show!” said Gianni Aiello, Naked Giants’ bassist and singer. “It’s always a pleasure to work with this team – especially when we get to support nonprofits like Zero Ceiling and share our passion to create, learn, and live life to the most rocking extreme.”

“Crankworx is 10 days of amazing riding, great energy and stoke,” said Navarrette. “Adding a terrific show to an already great event is our way of saying ‘thank you’ to the athletes and spectators for making Crankworx Whistler the best festival around. And, we get to support a great nonprofit!”

Wrightson agreed. “This partnership will help to bring people together and make more impact than we ever can on our own. I can’t wait!”

If you’re in Whistler for Crankworx, be sure to head up to Base II on Friday evening to check out CLIF Speed & Style, say hello to our friends at Zero Ceiling, and to rock out to Naked Giants. It will all be conveniently located next to the beer garden, of course.


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